|
Campaign Results
Oasis infiltrated the New Orleans Market with a commanding presence. Recent and current projects include: W Hotel, Metairie Small Animal Hospital and several local residences. An article appeared in the Times-Picayune that showcased an Oasis design. |
|
Oasis Landscape Architecture
Opportunity
Develop and implement a marketing strategy to launch Oasis Landscape Architecture in the New Orleans and regional marketplace, which is highly competitive. Oasis Landscape Architecture is a subsidiary company of Oasis Horticultural Services, making the launch a greater challenge. Oasis is regarded throughout the region as a horticultural company, not a design firm.
Audiences
Residential and commercial real estate developers
Architecture firms
Commercial property owners
Oasis current and past clients
Mainstream and trade media
Communications Objectives
Raise considerable awareness of Oasis' landscape architecture services among our primary audiences
Establish brand identity among our primary audiences
Build a regional presence for Oasis
Establish top-of-mind awareness of firm among target media
Leverage Oasis' success on the horticultural side of the business
Program Components
- Phase One - Launch campaign
Brand consistency effort to ensure that all communication and materials are succint
Launch annoucment and news release
Trade association membership initiative (design, architecture, real estate, etc.)
Launch party at W Hotel
- Phase Two - Ongoing marketing campaign
Thought leadership platform
Media relations campaign
Speaker's Bureau to position Oasis as thought leader
Architecture firm marketing initiative
Strategic partnership initiative to leverage and share resources
University affiliation
Direct mail
Community relations
< back |
