Media Relations
- Develop key messages
- Train spokespersons
- Develop and maintain media database
- Develop written materials
- Arrange one-on-one media introductions
- Draft and distribute news releases
- Draft and distribute available-to-comment advisories
- Identify and place byline articles / op-ed pieces
- Develop and pitch newsworthy story ideas
- Monitor media for emerging issues and trends
Executive Positioning
- Develop speaking platforms
- Identify speaking opportunities (seminars, tradeshows, conferences)
- Develop in-house seminar opportunities
- Identify corporate partners for seminars and special events
- Manage all seminar and special event logistics
Community Relations
- Develop and implement community relations strategies
- Plan outreach strategy to community opinion-leaders
- Identify opportunities within the professional and business community
- Identify 'cause-related' opportunities |
Crisis Communications / Reputation Management
- Provide crisis vulnerability assessment
- Develop internal and external crisis communications plan
- Provide on-site media response and management
- Train key personnel to effectively communicate with internal and external constituencies
- Provide 24 hour communications support
Public Affairs / Issues Management
- Manage governmental issues
- Develop key messages
- Develop and implement outreach strategy to public officials
- Create and manage coalitions
- Educate coalition members on the issues
- Train coalition members to communicate key messages
- Develop and implement media relations plan
- Create, produce and place advocacy advertising
- Monitor the legislature and regulatory agencies
Internal Communications
- Provide internal communications assessment
- Develop key messages
- Develop and implement internal communications strategies
- Create and produce internal newsletter
- Develop case studies of best practice approaches |
